MXDigital in social gaming deal with Traffic Generation

Online gaming developer MX Digital will bring real-money games to the social casino sector following a deal with Traffic Generation (TraffGen).

MX Digital will provide exclusive branded slots including David Hasselhoff, Hulk Hogan, James Dean and Blues Brothers to the social media marketplace, distributed through TraffGen.

“Our recent success and growth in the international waged sector combined with our portfolio of gaming with the biggest names in social media, makes the expansion to social gaming truly exciting,” said Ted Lanes, chief financial officer of MX Digital. “Social casino gaming is currently a $1.7 billion industry and some have predicted it will be as big as $7 billion in a few years. MX Digital definitely plans to be at the forefront with our continued role out of games featuring iconic entertainment figures.”

Traffgen chief executive officer, Andy Caras-Altas added: “We are very excited to be working with branded content in the social space as it provides an opportunity to leverage the large social media following associated with these brands.”

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