myBet sponsors German football club

JAXX Group owned sports betting provider myBet.de has been named the exclusive premium partner of the German association football club Fortuna Düsseldorf in a multi-year sponsorship deal announced this week.

The deal signed with Fortuna Düsseldorf club marketing partner Sports&Media begins with the continuation of the second tier German Bundesliga championship 2012.

The sponsorship forms part of myBet.de’s strategy to establish a comprehensive presence in the sport and the company will benefit from camera-view advertising space, a club website presence and additional promotional opportunities including ticket and hospitality contingencies at home matches.

Mathias Dahms, spokesman of the Board at JAXX SE, said: “Fortuna Düsseldorf is a strong and competitive team – an ambitious club that has a fantastic fan base and suitably ‘good fortune’ as part of its name. It is our ambition to be alongside the team when they get promoted to permanently play in the first tier Bundesliga!”

Peter Frymuth, chief executive officer of Fortuna Düsseldorf:  “Through the agreement with myBet.de, Infront has won one of the leading companies in the field of sports betting as a partner for our team, one that will stay committed to the club beyond the current season. The significantly increased popularity of our team has contributed to this achievement, allowing us to already announce a new premiumPARTNER in our sponsorship landscape at this point in time.”

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