Lucy Buckley, the CEO of fast-growing international gaming technology platform and services provider Nektan plc (AIM: NKTN), is set to provide her insight into how companies can achieve growth within online gaming’s crowded marketplace at the World Gaming Executive Summit (WGES) 2019.
The platform provider has expanded its international scale rapidly over the previous 12 months through several commercial agreements including MoPlay, FSB, Bede Gaming, BetVictor and more. In addition, its games offering continues to grow with the E-Lite platform close to reaching a key milestone of 1,000 premium games available in its thriving content portfolio, made up of Nektan games as well as content from third-party studios.
At WGES 2019, the Nektan CEO will outline some of the changing consumer habits that will shape the future of the online gaming landscape, including the resurgence of online bingo and the growing influence of gamification and tailored real-time promotional tools incorporated into games, for a more bespoke casino experience.
Buckley will also highlight how increased regulation, higher taxes for operators and restrictions on advertising will create further challenges for the wider industry in the coming years. Plus, the growing importance of integrating social responsibility strategies into all parts of the business.
Lucy Buckley said: “The industry is packed full of established suppliers, many of whom are undergoing consolidation while there’s an increasing number of new entrants aiming to disrupt the sector with new technologies. Making yourself heard in a competitive marketplace presents challenges.
“While obstacles do exist, there are still ways to execute successful strategic business growth while upholding strong social responsibility values. I’m looking forward to providing my insight into the subject with my fellow industry colleagues at WGES 2019.”
Buckley will be joined by Per Widerstrom, CEO of Fortuna Entertainment, and Itai Zak, CEO of Go Wild Gaming, in a c-suite panel discussion at WGES 2019 held at 11am on the 4th July at the W Hotel in Barcelona.