Nektan in white label casino deal with Irish TV channel

B2B online gambling platform provider Nektan has reached an agreement with Ireland commercial broadcaster TV3 Group to create and operate a white-label multi-platform real-money casino under TV3’s ‘3games.ie’ brand.

Nektan, using its Evolve gaming platform, will provide TV3 with a suite of real money slots and table games that will be available via mobile, tablet and desktop and will represent a component of TV3 Group’s digital strategy.

Nektan’s white label platform will simplify the route to gaming revenues for TV3 by managing the full customer experience and back-office operations, allowing TV3 to solely focus on its core business.

Launched in 1998, TV3 is the largest commercial channel in Ireland with an 8 percent market share for Adults 15+. The channel reaches over 2.5 million individuals each week and over 3.4 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, Channel 4, Sky 1 & E4 combined.

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