Nektan plc acquires JV company from Betfred founder

Nektan PLC has acquired the remaining shares in Nektan Marketing Services (NMS), a joint venture established in 2015 with Betfred founder Fred Done, for GBP 500,000.

Trading as Nektan Marketing Services, the business was set up as a platform to combine Nektan’s gaming technology with Warren Jacobs and Fred Done’s acquisition and retention expertise to increase revenue for Nektan’s third party brands.

“With the evolution of our business, and strong growth in revenues, the timing was right to acquire full control of Nektan Marketing Services,” Gary Shaw, chief executive of Nektan PLC, said.

“The move will allow us to integrate a slick, full turnkey solution for operators in-house. The expectation is that we will build on the considerable knowledge base and success of NMS under the guidance of Warren and Fred.”

Fred Done, founder of Betfred, added: “This joint venture perfectly demonstrates our ability to inject strong industry knowledge and highly effective marketing services to the gaming sector. We are delighted with the results for NMS and therefore, NEKTAN PLC and look forward to facing new challenges head-on in the global gaming arena.”

After initially launching to manage online campaigns for Nektan’s in-house brands, NMS added multiple white label sites to their roster including The SUN Play and Pots of Luck.

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