Net Entertainment has launched its innovative Extend Application Programming Interface (API) framework enabling operators to build customised gaming experiences that are triggered through real-time data.
The thinking behind the Extend API allows development teams to use their creativity by graphically enhancing customers’ game play to deliver a bespoke experience with a view to increasing retention rates.
Along with a myriad of options, operators will be able to create a social twist to the game experience by introducing social features such as badges, rewards and interaction between players in the real-money casino market.
Net Entertainment said the Extend API has already been added to its most popular games and the framework will continue to evolve and develop over time.