Net Entertainment in William Hill content deal

The Swedish online gambling software provider Net Entertainment has inked another major deal, this one for desktop and mobile content with UK online and land gambling giant William Hill plc.

“We continue to follow our growth strategy in the UK market, and I am very excited that William Hill has selected Net Entertainment as supplier for a selection of our best casino games to be distributed over their online casino network,” said Björn Krantz, managing director of Net Entertainment Malta Ltd.

“Both parties are now working very close together to secure a successful integration and planning for commercial launch and we are convinced that our games will be well received by William Hill’s player base.”

Director of gaming at William Hill, James Curwen, said Monday: “Net Entertainment is one of the leading suppliers of online casino content in the market today, and we are fully committed to make sure we can provide our player community with the very best experience, which now can be further realized through [this agreement].

“The agreement will cover gaming distribution for all customer devices.”