NetEnt extends Paddy Power relationship to UK retail operations

Swedish online gambling software and games developer NetEnt has announced that its relationship with the Paddy Power-Betfair group has been extended to the provision of gaming content for use in Paddy Power retail betting shops in the UK.

NetEnt has signed its second retail agreement for the UK Licensed Betting Office (LBO) market. According to the agreement with Paddy Power, NetEnt’s games can be distributed in Paddy Power’s land-based gaming machines in the UK.

Paddy Power has 339 LBOs with a total of more than 1,300 gaming machines in Britain.

”I am very pleased that we are extending our partnership with Paddy Power to include distribution to gaming machines in their betting shops,” NetEnt’s European markets chief Enrico Bradamante said in a company statement.

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