NetEnt games for bricks and mortar action

The London-based independent games creator Project has signed up for games from the Swedish online gambling games developer NetEnt, which it will translate to the brick and mortar environment.

Explaining the benefits of the agreement, Project managing director, Tony Boulton, said Monday:

“NetEnt is one of the most successful brands in the digital space and has a portfolio of games which boast high levels of awareness and recall. Whilst the movement of players is most commonly seen as being from bricks and mortar gaming to online, we want to approach this licensing agreement as an opportunity to attract and engage with NetEnt’s loyal community of desktop and mobile players but in a bricks and mortar environment.”

Boulton acknowledged the importance of keeping the Project product offering relevant to a generation of players which is both agile and mobile, noting that NetEnt’s catalogue of top performing content makes it an ideal partner.

The first game to flow from the collaboration will be Gonzo’s Quest, which will be available to subscribers to Project’s Mi Games initiative.