NetEnt launches Max product line

NetEnt is expanding its slot offering with the launch of the Max product line. The concept simultaneously caters to different player groups and their motivations and allows operators to address different needs with one game launch and marketing push.

Max games are released in a tailor-made double game release for casual players and “Max players” – players looking for games with high win potential. The innovative games share similar return-to-player percentages and proprietary NetEnt game mechanics as their regular version counterparts.

NetEnt’s first Max double release, BerryBurst and BerryBurst Max on August 23rd, provides operators the reassurance to place games with proven game mechanics into multiple areas and verticals of their portfolio with a single, cost effective, multi-targeted marketing promotion, according to a NetEnt press release Wednesday.

This allows operators to cater to the preferences of both casual players and those seeking even more sizeable wins, increasing acquisition opportunities, while broadening and deepening their portfolios.

Henrik Fagerlund, Chief Product Officer of NetEnt, says: “It is important for us to diversify the volatility in our games as we know that our partners are demanding more flexible games catering to different player needs, and we are a supplier that listens to our customers and deliver quality.

“We are certain that the Max releases will add another dimension to our already hugely popular portfolio, and we are pleased to increase the standard of the gameplay experience for players.”

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