Earlier this year NetEnt started to deliver online casino games and services to Full Tilt, sister company to Pokerstars in the Amaya Gaming group (see previous report); this agreement has now been expanded with the delivery of casino games to Pokerstars, and these went live this week.
A NetEnt spokesman said Friday that the Swedish provider continues to expand its customer base, and the launches with Rational Group’s two well-known poker sites enable distribution to a new group of players.
The poker segment represents a significant share of all online gaming in Europe, he claimed, adding that NetEnt’s growth strategy includes expansion in regulated markets, making PokerStars a desirable partner with separate government licenses in the United Kingdom, Belgium, Bulgaria, Denmark, Estonia, France, Germany, Italy and Spain.