NetEnt reality show boosts employment applications

NetEnt’s innovative reality TV-style series featuring its own staff members has reportedly hit 1.4 million views since its May launch and significantly boosted applications from employment seekers.

“The Employer Branding campaign, which was designed to cement NetEnt’s reputation as a top-tech employer in the highly competitive gaming industry, has helped NetEnt scale new heights in terms of awareness and recruitment,” the company said.

Employment applications have risen 86 percent and social channel activity by 325 percent on the strength of the series.

More than 900 employees at seven global locations took part in The Challenge, which saw four members of the NetEnt team, climb one of the European Alps’ tallest mountains with support from colleagues in-house.

Tasks designed to strengthen the company’s strong culture were completed by staff across the business as NetEnt transferred its gamification expertise to the branding campaign.

“NetEnt is always looking to stay one step ahead as we strive to be leaders in the sector and we take an innovative approach to all we do including recruitment and employee engagement,” Per Eriksson, chief executive officer of NetEnt, said:

“It’s a project we can all be proud of as a company as it highlights how fun but challenging it is to work here every day. It’s good to give prospective candidates an exclusive behind-the-scenes view at what working at NetEnt really looks like.”

Related and similar