NetEnt sets up games preview site

Online gambling games and software developer NetEnt took a bold step forward Tuesday, announcing the beta-launch of its own affiliate business.

Utilising a brand-new games section at www.netent.com, video slot fans will now be able to try out all the NetEnt games…and be advised of bonus offers from NetEnt operators.

In a company statement NetEnt said that the goal is to create a place where players can enjoy its complete portfolio of games for free, while operators can offer traffic-driven bonuses to players that are interested in playing for real money. Offers and bonuses from Leo Vegas, Casumo, Cashmio and ComeOn will be available to NetEnt fans through the beta-launch which starts Tuesday.

Working with affiliates is a proven method for operators to reach new customers in a cost-efficient way, the company says, noting that the strategy is rapidly growing and has been successful in verticals like travelling and e-commerce.

Therese Hillman, CEO of NetEnt, opined: “This is both an important and natural step for us, positioning us in an attractive part of the value chain, as we continue to offer the ultimate entertainment experience. This new strategic initiative is a great way for us to strengthen our relationship with both operators and players.

“We know that we create entertaining slot games and our brands have a strong position on the market with a lot of fans and dedicated players. Through our affiliate site we’ll be able to supply operators with traffic and provide Netent fans with great content and offers when they play our games.”

On the new site NetEnt fans can enjoy the full portfolio, play their favourite games, find similar titles through playlists and themes and then go on to play the games they like with secure and trustworthy affiliated operators.

Click here to visit the new site

Related and similar