NetEnt signs Simulated Gaming partnership with newly rebranded GAN
News on 11 Sep 2015
News on 11 Sep 2015
In one of its first announcements since rebranding from GameAccount Network, simulated gaming provider GAN has revealed that it has inked a deal with Swedish online gambling games developer NetEnt for games content.
The agreement requires NetEnt to supply its games through GAN’s Simulated Gaming platform in the United States.
Simulated Gaming does not include real money bets but offers NetEnt the opportunity to reach new player groups prior to potential new state regulations.
Simulated Gaming is clearly separate from real-money wagering, where players purchase virtual currency used to extend time playing the games online and potential winnings are non-cash. NetEnt’s games will be offered on land-based casino operators’ web sites, targeting the traditional land-based environment and its player community.
The signed agreement allows NetEnt to deliver a selection of its online casino games to multiple land-based casinos with a phased roll-out approach.
A NetEnt spokesman said that Simulated Gaming has the possibility to play a key role from a branding and player promotion perspective and thus supports the Swedish company’s long-term strategy to enter regulated digital casino markets in North America, although NetEnt’s potential direct revenue impact from Simulated Gaming is not expected to have a material financial impact.
“The agreement with GAN will allow land-based casinos in the US to introduce NetEnt’s online casino games to their player community ahead of possible state regulations. The opportunity to build early recognition and loyalty regarding our gaming titles fits perfectly into our long term growth strategy in the US,” said Björn Krantz, managing director of NetEnt Americas LLC.
