Interactive television gambling operator in new sponsorship

The UK interactive gambling company NetPlay TV plc has announced that its brand SuperCasino.com is the headline sponsor of Celebrity Big Brother 2013, due to air 22 August 2013 to 13 September 2013.

This sponsorship represents the NetPlay’s second major sponsorship deal, following on from the previous successful sponsorship of Big Brother.

SuperCasino.com branded bumpers will be shown from 9pm onwards on all coverage including all Celebrity Big Brother and the Celebrity Big Brother support programming, online and video on demand.

Charles Butler, CEO of NetPlayTV, said:

“The sponsorship deal with Big Brother is already showing positive results, and illustrates the fact that TV airtime, a key element of our marketing strategy of targeting new customers, remains highly effective.

“We are confident that the sponsorship of Celebrity Big Brother will continue to accelerate our customer reach and brand awareness.”