Netplay TV expands Channel 5 contract

Interactive gaming services provider NetPlay TV plc has extended and expanded its relationship with UK television network Channel 5 in a new contract until 2018.

Under the terms of the agreement, NetPlay TV will now have “significant” pre-midnight advertising along with its existing post midnight tele-shopping airtime.

In addition, it is intended that the deal makes provisions for new brands and show formats, which will further strengthen NetPlay TV’s product offering and brand awareness, broaden the customer following and appeal, the company said in a statement.

New brands and show formats could include other verticals such as a sportsbook, Bjarke Larsen, chief executive of NetPlay TV told Totally Gaming although admits that it is still early days.

“The key thing from our point of view is that it allows for more flexibility, so we are looking to experiment more with other product verticals. Our offering to date has been primarily casino, but we can now look at options such as sports book,” Larsen said.

NetPlay TV’s SuperCasino brand has aired each night on Channel 5 since September 2009 and reportedly produces over 70hrs of live TV broadcast a month.

“TV is at the core of our marketing strategy, and continues to be an important and unique source of customer acquisition for the Group,” continued Larsen.

“The strengthened deal and relationship with Channel 5 creates an effective platform from which we can increase the reach of our brands. It is our intention to develop new show formats for brands under the NetPlay umbrella, which will continue the trajectory of our brand awareness and broaden their appeal”.

NetPlay TV operates a number of interactive gaming services under an Alderney gaming license, including SuperCasino.com, Jackpot247.com and Vernons.com.

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