Netplay TV re-ups with ITV

The UK-based interactive television gambling company NetPlay TV plc has renewed its relationship with the ITV network by signing a fresh two year broadcast agreement.

The agreement will see Jackpot247.com broadcast live on ITV1 on a dedicated gaming slot four nights a week for two hours per night.

The agreement further builds on Netplay’s strategy of focussing on live TV roulette broadcasts on terrestrial TV, a proven source for customer acquisitions. It is further anticipated that customer interaction and loyalty will also be enhanced through the growing success of Jackpot 247’s new iPhone and iPad applications.

The company’s chief executive, Charles Butler, said:

“We have worked closely with the team at ITV over the last two years to optimise the show, and to sign for a further two years is a significant and exciting development. The format of a dedicated gaming schedule has proved to be a success, and we look forward to working with ITV and seeing the benefits of this renewed relationship going forward.”

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