Interactive gaming firm NetPlay TV plc published a bullish trading update Thursday, saying it expects overall 2015 net revenue and group adjusted EBITDA to be in line with market expectations.
Having successfully implemented a revised marketing strategy to offset a significant proportion of the UK point-of-consumption tax, the company also secured key television broadcast extensions with ITV and Channel 5.
The acquisition of digital marketing business Otherside Inc. appears to be paying off and has benefited the group in a number of key areas, but most importantly, allowed the group to diversify revenue streams will expanding its digital strategy across its brand portfolio.