Interactive TV gaming operator extends ITV agreement
News on 15 Mar 2013
News on 15 Mar 2013
The interactive television gambling firm NetPlayTV announced Friday that it has inked a new three year broadcast deal, extending its business association with I.T.V.
The agreement will see NetPlay increase its live broadcast on ITV to six nights a week from Monday to Saturday and provides the company with access to ITV’s online inventory.
“The broadened relationship compliments our approach of targeting new customers via Mobile, TV and Online,” said NetPlayTV chief exec Charles Butler, adding that the new agreement will significantly increase customer reach.
William van Rest, director of commerce and ventures at ITV, said: “We are pleased to continue and extend our relationship with NetPlayTV and their Jackpot 247 service. This new deal sees the partnership, which started in 2010, extend through to 2016.”
