New Aussie chief for Ladbrokes Coral

Ladbrokes Coral has appointed Jason Scott as CEO of Ladbrokes Australia following his successful time in charge as interim CEO.

Scott took over from Dean Shannon in February this year on an interim basis and will become the permanent CEO with immediate effect, according to a company statement Wednesday.

He has been an integral part of the Australian management team having helped establish the business as Bookmaker.com.au and then when it was purchased by Ladbrokes in 2013. He had been trading director until taking on the CEO role and has an extensive background in the industry.

Confirming his appointment, Jim Mullen, Ladbrokes Coral CEO said:

“Jason has fitted seamlessly into the CEO role and Ladbrokes Australia has continued to show strong momentum and financial performance under his leadership. His appointment on a permanent basis is just reward for his commitment and hard work. He has the history of the business in his blood, he understands the Australian market and its regulatory agenda and has a clear vision for what he wants the business to achieve.

Scott responded:

“Leading the Australian team has been a real privilege and I am delighted to be taking it forward on a permanent basis. The last six months have seen us continue to build and grow the business and the whole team is focused on further growth. We will stick to our principles of putting the customer first.”

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