New Betsafe advert cuts to the chase

Online gambling operator Betsafe is upfront that it is in business to prosper in its latest television advertisement, produced by the Swedish CP+B creative agency and adopting a confrontational strategy that players don’t always win.

“Life is all about the challenge,” says the gambling boss at the beginning of the ad., strolling languidly through throngs of punters. “I mean, who celebrates the status quo? I certainly don’t. And I’ve turned that mindset into a means of making a living, a good living, at your expense.”

CP+B creative director Markus Lindsjö says it’s a bold, attention-grabbing tactic, stating the obvious – but seldom admitted – fact that the odds are always stacked against you when gambling.

The gambling  chief continues: “When you lose, we win. When you win, well, in some ways we still win.”

“Our customers are not stupid and I think they deserve the honesty that we give them with this new campaign,” Betsafe managing director Jeremy Taylor said in a statement.

“We want to reach those who don’t see themselves as the statistically average,” Lindsjö added. “The self-proclaimed outliers. And to get them to attempt to prove us wrong when we say in all honesty that they’re unlikely to beat us.”

See the new ad. here:

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