New bookmaker enters Aussie market

Former chief executive of William Hill Australia, Sportingbet and Centrebet exec Michael Sullivan is back in the fray with the launch of the all-Australian bookmaker BlueBet.

Sullivan made his  aspirations clear telling The Daily Telegraph “My turnover at Sportingbet when I sold was $3 billion, and I had 300 staff.  I don’t see why I can’t build another business of a similar size.”

The business includes a corporate betting operation with a return to the rails based at Randwick in the former Sydney Turf Club which is complemented by the online offer.

“I really believe these big English bookmakers don’t understand what the Australian punter is after and we will be offering a far more personalised service,” Sullivan said.

Sullivan set up Sportingbet in Darwin in 2002, later leading its sale which included Centrebet to William Hill in 2013 for a record $660 million .