Pro snooker player Andrew Higginson is fronting the launch of a new online betting website titled Apollo Bet.com.
The British-based company is co-owned by Widnes, Cheshire businessman Paul Antrobus, his son Steven and gambling experts Leon Hosking and Chris Calderwood.
The site which took nine months to build “has the potential to rival the biggest names in the industry” said the confident quartet.
The company is in negotiation with the Widnes Vikings in the hope of becoming the club’s official Super League betting partner.
Hosking believes the site offers better value for money than any existing site and said “we pride ourselves in offering more markets with better prices than any other online bookmaker, and cover a wide range of sports globally 24 hours a day seven days a week.”
Along with betting, Apollo Bet offers table games, video poker, slots and instant-win games. The site is powered by the Isle of Man regulated JenningsBet and sports the Association of British Bookmakers logo. Currently offering a SUB of 100 percent maxed at GBP 100.