New online gambling content deal for Bally

Online and land gambling casino supplier Bally Technologies, Inc. has signed an agreement with Interblock to integrate that company’s online gaming content into Bally’s i-gaming platform.

Interblock is an internationally recognised brand of quality multiplayer gaming machines.

The integration of Interblock’s online content will provide land-based casino operators another business-to-business offering that enables them to access world-class content and technology through Bally Technologies, a company spokesman said Thursday.

Interblock CEO Tom O’Brien said, “The combination of Bally, an established global brand, and Interblock, will provide casino operators and their players the many benefits of a strong strategic alliance, bringing state-of-the-art casino content to the market.”

John Connelly, head of business development at Bally said, “Interblock is known for the quality of its products and we are excited to incorporate their best-in-class offering into the Bally iGaming platform. This relationship further validates the current transformation within the online gaming sector, which integrates traditional and online casino systems, allowing casino operators to protect their data while offering their customers best-in-class content.”

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