New content from Helio Gaming

Online lottery firm Helio Gaming has launched a range of daily, weekly and event-based, customisable draw games to augment its Lotto Hero product.

Helio’s flagship Lotto Hero product is set to go live with its first operator later this month, the company revealed, while the addition of new games allows operators opportunities to use cross-vertical incentives such as free spins and free sports bets.

“While betting on the outcome of national lotteries has gained traction in recent times, the product does not allow operators to personalise the product,” Helio Gaming CEO Richard Mifsud said.

“What our new games do, however, is give the operators the opportunity to create their own jackpots and hold draws at times that suit their players, offering customisable prizes and incentives along the way.

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