New Creative Chief for IGT

Online and land gambling supply company International Game Technology has announced the promotion of Darrell Rodriguez to the newly created position of Chief Creative Officer.

Rodriguez was formerly IGT‘s Senior Vice President Global Game Studios, a position he took up in October 2010. With over 15 years of gaming and entertainment experience spanning The Walt Disney Company, Electronic Arts, Lucas Arts and IGT, Rodriguez brings a unique understanding of how to proficiently leverage industry-leading content across all platforms in ways that will benefit all IGT stakeholders, a company spokesman said Friday.

“Darrell brings an impressive history of creativity, strategic vision, and best-in-class content expertise that will continue to provide the foundation of our products and services,” said Patti Hart, CEO of IGT.

“He has provided the necessary leadership for our content development efforts and is well equipped to further our pursuit of creating and providing the most innovative game content for all of our customers and partners.”

In addition to his previous responsibilities, Rodriguez will direct IGT’s worldwide creative agenda inclusive of the company’s third party game developers, publishers’ platform, and content creation strategy.

In related news, IGT’s chief technology officer and VP for Research and Development, Chris Satchell, has announced that he will be departing the company on October 19, 2012.

“Chris has helped to drive meaningful progress with our technical strategy and product development.  We would like to thank him for his contributions to IGT and we wish him well in all of his future endeavors,” said Hart.

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