New customer for EveryMatrix

White label online gambling platform provider EveryMatrix has announced the addition of online sportsbetting company The Regal Group Limited to its list of clients, providing a BetRegal.com website for operatons.

BetRegal is targeting the low-margin betting odds sector for both in-play and pre-match sports markets, and will offer a range of promotions and incentives, according to a statement issued Wednesday by CEO Michael Mirtl.

“Our research has told us that customers are evolving,” says Mirtl. “Gone are the days of attracting new acquisitions by simply offering a bigger bonus or free bet. The onus is now on operators to ensure we are providing a high- quality product, offering significant value and a great user experience. This is where we feel we can differentiate BetRegal.com.”

The deal with EveryMatrix includes both online sportsbetting and casino action.

BetRegal has secured licensing in the UK, Denmark, Malta and Curacao.