New digital chief for MGM Resorts

Online and land gambling group MGM Resorts International has announced the appointment of Kelly Smith as senior vice president and chief digital officer for the group, based in Las Vegas and reporting to marketing head Lilian Tomovich.

Smith’s responsibilities include the provision of strategic digital leadership to enhance guest experiences across the group’s wide portfolio of brands.

Tomovich commented in a company statement: “As a global entertainment brand, with customers at the center of our business, our company’s commitment to digital innovation remains a critical part of our long-term strategy. Kelly’s extensive digital expertise and demonstrated skill bridging software, design and emerging technology trends make for a valuable addition to our executive team.”

Smith has more than two decades of professional experience, and joins MGM from Starbucks, where he served as VP global digital products, leading the teams responsible for the company’s popular mobile and web products. He also brings notable international expansion experience, having served as VP Digital for Starbucks China, where he recruited and led product management, design and engineering teams.

Having founded several venture-backed companies, Smith’s entrepreneurial experience across mobile apps, eCommerce and digital media will be a key asset, as MGM Resorts seeks to leverage new digital platforms to create innovative customer experiences.

Smith has a bachelor’s degree in Business Administration from Walla Walla University and has been actively working in the internet sector since 1994.