New Dutch lottery targets the millennial audience

Zeal Group subsidiary Lottovate has launched a new lottery titled Raffld and targetting the millennial demographic in the Netherlands, which makes up 25 percent of the nation’s population.

Research has indicated that the demographic are not keen on traditional lottery action and, according to Zeal, 62 percent play the traditional lottery only twice a year or less.

Zeal says Raffld was developed using relevant feedback from millennials and gives players the chance to win experiences they can share with their friends rather than money.

Peter-Paul de Goeij, managing director of Lottovate Netherlands, said: “Raffld is a different type of lottery. It’s about winning experiences to share with your friends, not money. By creating a product for people who don’t currently tend to play the lottery – so-called millennials – it opens up an entirely new pool of funding for charities.”

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