New football sponsorship for bwin

Bwin.Party Digital Entertainment and Olympique de Marseille football club announced a new sponsorship deal Friday that will see the Bwin brand become OM’s official online betting and gaming partner.

The betting company says that the three-year partnership will boost the profile and status of the Bwin brand in France and strengthen its position as Europe’s leading football betting brand.

A company spokesman said the agreement is in line with Bwin.Party’s strategy to develop digital partnerships with iconic football clubs in European countries where online gaming is regulated.

Bwin has already announced similar partnerships with Real Madrid, Manchester United, FC Bayern, Juventus Turin and RSC Anderlecht .

The sponsorship package includes a series of fan-based initiatives including opportunities to train with the squad and travel to Champions League fixtures; integration into OM’s digital and social platforms; the development of on and off-line co-branded activities; stadium branding and; access to players for marketing campaigns. Bwin and OM also expect to develop social games and mobile applications.

Norbert Teufelberger, CEO at Bwin said Friday:

“We are proud to establish this partnership with Olympique de Marseille, one of the oldest and most successful clubs in France and Europe. Today’s announcement means that we are now partnered with six of the greatest clubs in European football, enabling us to offer our customers an unparalleled range of online and real world offers.”

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