New football sponsorship for online casino operator

Serial UK football sponsor 32Red has announced a three-season shirt sponsorship agreement with Leeds United FC which will give the online casino operator access to the club’s fan base, digital communications and brand exposure at the Elland Road stadium.

32Red group CEO Ed Ware commented in a press release Thursday: “We have a proud history of successful football club sponsorship deals and this is a fantastic opportunity to work with such an iconic club and showcase the 32Red brand. We look forward to our association with Leeds United over the coming seasons.”

Leeds United’s Executive Director Paul Bell responded, describing 32Red as the UK’s premier online casino entertainment brand and commenting:

“32Red are a modern, forward thinking brand with a long standing and successful history of sponsoring high profile teams within football and we are delighted to welcome them into our commercial partners programme.

“We look forward to building a strong relationship between our two brands both on and off the field as we seek to return to the Premier League. Our commercial partners are extremely important to the Club and we would like to thank 32Red for their support.”

Shares in 32Red plc kicked up almost 13 percent as the company unveiled the new sponsorship, along with a strong trading update.

The group reported that like-for-like net gaming revenues for the first 19 weeks of the year to May 11 was up 39 percent on the same period in 2015 and up 71 percent including the contribution from Roxy Palace.

“The board is pleased with this strong trading momentum and remains confident of delivering its expectations for the year,” Ware said.