New game theme based on popular TV show

British television network ITV has given permission to games developer Storm Gaming Technology to use its popular game show The Chase as an online gambling game theme.

The developer said in a press statement Tuesday that the brand licensing deal now allows it to begin development on the concept through a licence that covers all genres of both online and offline pay-to-play gaming, including Category C AWP and SWP.

Storm has clinched similar brand licensing agreements for the ‘Carry On’ classic comedy film franchise, as well as the MotoGP motor-cycling series.

Richard Sheldon, managing director of Storm Gaming, said: “The Chase is a superb brand and the start of what we are confident will be a great relationship with ITV. We will be producing analogue and video-based AWP and gaming products, aimed at a range of market sectors. In addition, we have secured the SWP rights with a definite idea in mind.”

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