New jackpot product can be used across all verticals

Two former Playtech managers, Amir Askarov and Dan Fischer, have launched what they claim is a revolutionary online gambling marketing platform designed to allow operators to create differentiation by using the full power of jackpots, thus driving player engagement.

Titled Blue Ribbon, the platform allows operators to create, customise and control bespoke jackpots that are tailored to their business needs and that cater to all player segments and preferences.

The platform is agnostic to any game or vertical, which means every bet or action on any product gives players a chance of winning a jackpot prize.

The founders say that operators will also be able to leverage the platform’s unique data insights and powerful back office to build an engaging experience for all types of player.

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