New kid on the block: meet 666Bet

Just launched is 666Bet.com – an online casino and sportsbook operating under an Isle of Man licence issued to Novigroup Limited.

Barry Martin, founder and former chief executive officer of Gutshot Poker which was sold in March last year to Betsnetwork Group, heads up the operation and promises all things bigger and better, confidently asserting that 666Bet will be up there competing with the major established operators in just 18 months.

Offering an online sportsbook, casino, live dealer games, live/in-play betting, and lottery using Gaming Synergies and Microgaming software, 666Bet will initially target the United Kingdom and Europe, followed by the Asian market where its name should especially ring auspicious bells.

The company has appointed former Tottenham Hotspur and the current Queens Park Rangers manager Harry Redknapp as its brand ambassador and has plans to invest GBP 8 million in marketing.

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