New LeoVegas campaign celebrates first anniversary in UK market

Mobile casino LeoVegas’ latest marketing strategy was flighted on TV this week, the company’s first foray into this type of media, marking its first anniversary doing business in the UK.

In addition, the company released 999 red helium balloons, 200 of which were carrying GBP 5 notes, in celebration of their first year of operation from an undisclosed location in Yorkshire. One golden balloon carried GBP 250. LeoVegas said the balloons will stay afloat from 15 hours, allowing for a wide drop zone area.

The new campaign introduces a mascot who is a blinged out, snappily dressed, lion-headed person dubbed Leo, “the king of mobile casino”.