New look for Mecca land and online operations

Rank Group subsidiary Mecca Bingo is unveiling a fresh new look for the Mecca brand and its Meccabingo.com website, backed by a multi-million pound through-the-line marketing campaign, including a series of TV adverts to be aired on network television from 1 October this year.

The TV ad introduces the new multi-channel brand strapline ‘We know the feeling’ and focuses on the fun and excitement experienced by players.

The new look will be featured in a series of four TV adverts produced by independent creative agency Pablo, focusing on aspects of the game that Mecca knows bingo players love.

The supporting marketing campaign will see extensive online marketing and PR support featuring TV presenter and fashion expert, Louise Redknapp, who also appears in the TV campaign.

Anna Shirley, marketing director at Mecca Bingo, said: “For bingo players, winning is about much more than the prize itself. It’s the skills needed to play, the excitement of finishing first, the fun of the game itself and the friendships that are built at our clubs and online.”

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