New low commission offered by Betdaq betting exchange

Ladbrokes-Coral betting exchange subsidiary Betdaq announced Friday that it has introduced a flat-rate 2 percent commission as the first stage of its #ChangingForTheBettor policy.

All current and future customers will benefit from the reduced commission that applies to all sports and markets on the platform, which matched in excess of GBP 4 billion-worth of bets last year.

The customer feedback-driven move marks a change to the company’s terms of business, rather than a short-term promotion, and is aimed at growing its player-base and market share, a company statement advised Friday.

Shane McLaughlin, director of exchange, Ladbrokes Coral Group, said: “We have listened to our customers and are proud to be launching the #ChangingForTheBettor campaign. The 2 percent commission policy is part of a wider, long-term commitment by Betdaq to reward our customers”.

Following the implementation of the simplified and improved value commission structure, the betting exchange will unveil a series of additional changes as it rolls out #ChangingForTheBettor, the statement informs..

“We have received significant backing from the Ladbrokes Coral Group and together we are focussed on providing the best betting exchange platform for the world’s most sophisticated players,” said McLaughlin, adding that the company expects gains in the coming months following the new commission structure and a focus on product development, better pricing and increased liquidity.

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