New marketing campaign from Ladbrokes

The Ladbrokes land and online gambling group has launched its latest marketing campaign, with the first television advertisements ready to screen this Saturday.

Titled “Unbelievable”, the new series was developed by the London agency The Moment, and again features brand ambassadors Chris Kamara and Ally McCoist

The campaign includes five TV adverts throughout the autumn, and is supported by PR and social media activity with a focus on the mobile football product of the gambling firm.

Ladbrokes marketing chief Kristof Fahy said in a launch statement Friday:

“Kammy and Ally are instantly recognisable and these new adverts will help to showcase Ladbrokes’ top football offers and the quality of our digital products.”

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