New Mexico lottery gets into sports betting

The New Mexico Lottery Board has announced that its board has voted unanimously to move forward with the creation of a game tied to the outcome of sporting events (Sports Lottery) as well as to grant a two-year extension on its existing online systems contact with lottery provider Intralot.

The New Mexico Lottery will be the first lottery in the U.S. to authorise a sports wagering lottery game to be available through its entire retail network of approximately 1,100 retail terminals. Players will be able to make their selections from a wide menu of sporting events made available to them together with their possible outcomes (Parlay wagering game).

Specifically, the agreement includes the deployment and customization of Intralot’s cross-channel Sports Lottery Gaming Platform along with the terminal software for the operation. Intralot will also provide the Lottery with its suite of fully managed services related to the Sports Lottery game including Risk management and Trading services as well as product and marketing services and staff training.

David Barden, New Mexico Lottery Chief Executive Officer said in a statement that the lottery has moved the lottery industry forward with the launch of a Sports Lottery game throughout the New Mexico Lottery retail network.

“We are convinced sports lottery games will provide new and exciting experiences for our players while significantly increasing dollars being transferred to our scholarship fund for student beneficiaries. We are always looking for games that strengthen our Lottery brand by attracting Millennials and other new players. Lottery games of this type are fun to play and will move us in that direction,” he predicted.

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