New mobile betting operator secures sponsorship deal with Manchester United

Manchester United FC has inked a multi-year sponsorship agreement with the relatively unknown new mobile betting and casino operator MoPlay, which is building an international presence.

MoPlay spokesman Juergen Reutter said in a company statement Monday: “We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map. As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for.

“We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe.”

Manchester United group managing director, Richard Arnold added: “MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience. They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”

MoPlay went live late June this year, powered by SBTech’s Chameleon360 iGaming platform.