New online casino launched in Britain

This week saw the London launch of a new UK-facing online casino branded Casino Kings, which delivers online gambling services through desktop and mobile channels, with some 240 games developed by respected providers like Microgaming, NextGen and the more recent arrival, Thunderkick.

The site is licensed by the UK Gambling Commission.

Nathan Howes, marketing manager at Casino Kings, says multi-channel accessibility has been a key element in his company’s business planning.

“When we created Casino Kings we did so with a vision to give every 21st-century gamer the power and the tools to play the best games available online wherever they were and whenever they wanted,” he said at the launch this week.

“This means ensuring top gaming titles from industry-leading developers are available not only on desktop but also across our mobile platform.”

Howes said that a wide range of promotional and publicity activity has been planned to support operations.