New online casino to invest Euro 9 million in marketing
News on 13 Jan 2016
News on 13 Jan 2016
The Schleswig-Holstein-licensed online casino operator DrückGlück.de has announced plans to invest Euro 9 million in a multi-faceted marketing campaign designed to boost awareness of the brand and its gambling services, particularly for German audiences.
The SkillOnNet-powered operation says that television advertising featuring former celebrity football manager Reiner Calmund is part of its marketing plan, along with a range of eye-catching offline marketing activity.
SkillOnNet marketing exec Michael Golembo says his company has helped DrückGlück to put together the plan, commenting:
“Combined with the major television spend, DrückGlück will also have its own interactive Sports 1 TV show and be the online casino sponsor of the most famous handball club in Germany, TH Keil, who are based in Schleswig Holstein, the home of this regulated casino.”
