New online gambling partnership

Omega Gaming Ltd. and Optimove have teamed up to provide online gaming operators with a combination of an online gaming platform and marketing campaign optimisation. The two companies are now offering their systems in an integrated fashion for fast and easy deployment by customers.

Omega is providing platform fusion, player life-cycle management, multi-vendor integration, and unified bonus management; streamlining operational efficiencies and allowing operators to choose the best online gaming products and have a single point of player management, multi-channel bonus and promotional management, regulatory compliance, financial processing and cross platform reporting capabilities.

The Web-based Optimove software is powered by customer modeling technology, developed by the company over the past three years.

The system allows marketers and retention experts to drive one-to-one marketing campaigns which maximise the impact of every marketing action and offer. This is accomplished by matching each campaign with assessed player requirements. By accurately predicting what each customer will do in response to the various marketing actions available, the software recommends those actions which will be most effective.

Optimove customers currently include bwin.party, NeoGames, 888.com, eToro, Betboo, NetBoost Media, CasinoClub, 24option, bForex and GetTaxi.