Online sportbetting operator EliteBet is exploiting the proliferation of mobile smartphone technology in African countries by launching EliteBet Kenya .com in Kenya
Football punters with a taste for international action can register and deposit through their mobiles, using a mobile phone-based money transfer system called M-Pesa. Once they have a personal identification number via SMS they are good to go with betting facilities through either online or mobile channels.
EliteBet is also active in neighbouring Uganda, where its services have reportedly been enthusiastically received.