New Premier League sponsorship deals

Asian-facing betting and gaming firm TLCBET is the latest to be named an official betting and gaming partner to Premier League division Middlesbrough Football Club whose marketing efforts will be specific to the Asian region.

TLCBET’s branding will feature prominently on pitch-side LED advertising, the official club website and social media channels.

In a similar deal, Bodog was named Aston Villa Football Club’s Official Asian Partner for the 2016/17 season.

“As the Club looks to engage with our rapidly growing Asian fanbase in more innovative ways, and enhance the Villa brand globally, this partnership feels like a natural fit,” Peter Wright, Head of Partnerships at Aston Villa said.

Bodog joins Aston Villa’s roster of Official Partners alongside EnergyBet, previously unveiled as the Official Betting Partner in the UK and European markets (see previous report).

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