Playtech’s Swedish game studio QuickSpin will launch a new Achievements Races promotional tool next month to complement its Achievements Engine, launched earlier this year.
The tool is designed to maximise retention opportunities for operators. Players can achieve rewards far quicker, sometimes by four times, when the tool is deployed leading to an enriched gaming experience and increased brand loyalty, the company detailed.
“We’ve received fantastic feedback from operators for our Achievements Engine, and Achievements Races represents another valuable tool within their marketing strategies,” Daniel Lindberg, chief executive officer of Quickspin, said.
“With the achievements themselves being a powerful retention tool aimed to increase loyalty of the players, the races allow for a promotional boost where a spotlight can be put on achievements during a period where the rewards are much more easily reached.”