New racing channel for African continent

Kiron Interactive and Phumelela Gaming and Leisure Limited have partnered to launch a fixed odds betting channel in betting shops throughout Africa.

The new satellite channel, Racing World, will offer fixed odds betting on British and Irish racing (Jumps and Flat), South African racing (Flat) along with Kiron’s virtual horse racing products.

Racing World has already launched with Kings Sports Betting in Uganda, and plans to expand through new operators in east and west Africa over the coming months.

Betting on the channel will be supplied either through a white label service, using the Press Association feed and integrated with each operator’s proprietary or third party betting platform, or via a dedicated race book solution supplied in collaboration with UK-based bet platform provider A Bet A.

John Stuart, International Sales Director for Phumelela Gaming and Leisure Limited, said: “This agreement is a real step forward for betting on racing in Africa. Enhancing the racing package that we are able to offer our African clients with Kiron Interactive and British and Irish racing is a priority for us.”

Steven Spartinos, CEO of Kiron Interactive, added: “We are always assessing new opportunities to expand our global reach, and this partnership represents a major milestone for us.”

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