New racing manager software from Betgenius

Sportsbook technology provider Betgenius claimed in a statement Monday that it has made offering a horseracing product simple and cost-effective with the launch of a new automated product branded Racing Manager.

The software completely removes the need for any in-house traders and gives operators access to more than 40,000 events a year across UK and Australian racing, and consists of three separate but complementary components: streaming, trading and front-end.

These can be integrated individually or as one to provide an end-to-end product.

Thanks to an exclusive deal with Racing UK, Betgenius offers live streaming capability for major UK horseracing events, including the Grand National, Cheltenham Festival, Glorious Goodwood, Royal Ascot and the Epsom Derby.

The trading part of the product gives partners access to a fully-automated system from which they can create a customised feed of racing fixtures and prices to match their requirements and strategy.

Key features include delivery of all race-card information from the official source, configurable odds allowing bespoke margins and suspensions, and automated management of pricing in the event of non-runners.

The company claims that Racing Manager’s front-end solution removes pressure on operators’ in-house UI and design teams by bringing the fastest and most accurate pricing and streaming together to inform punters’ betting decisions and create a complete customer experience.

Betgenius managing director, Jack Davison, says: “By creating a unique, off-the-shelf service that automates all trading and front-end requirements, we have made offering a horseracing product as simple and cost-effective as possible.”

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