New Sky chief says technology can help in stemming problem gambling
News on 23 Oct 2018
News on 23 Oct 2018
Recently appointed CEO of Sky Betting and Gaming, Ian Proctor, discussed problem gambling in an interview with the Yorkshire Evening Post this week, acknowledging that operators have a moral responsibility to do everything possible to stem problem gambling following a shift in public and political perspectives that sees operators accepting more responsibility for player behaviour.
‘A few years ago, everybody who worked in the industry would have considered that it was up to the customer as an adult to make choices,” Proctor said. “That was the mantra. The shift has been to an almost paternalistic model where there is a moral obligation to think about affordability.
“This is not just about problem gambling. It goes further than that, because people can develop problems over time. We don’t want people to spend beyond their means.”
Proctor said that technology can play a significant role in combatting problem gambling, explaining that operators have access to a wealth of player data that can help analyse and understand spending patterns as a starting point.
Using this information intelligently and with care, punters could for example be provided with a daily, weekly or monthly profit-and-loss account.
Yorkshire-based Sky Betting and Gaming’s headcount has grown from 400 five years ago to 1,500, with an average age of 32 years, Proctor revealed. The company takes on an average of 40 new graduates every year and will continue to expand, Proctor said, noting that there was still room for expansion in the UK market.
News on 23 Oct 2018
Recently appointed CEO of Sky Betting and Gaming, Ian Proctor, discussed problem gambling in an interview with the Yorkshire Evening Post this week, acknowledging that operators have a moral responsibility to do everything possible to stem problem gambling following a shift in public and political perspectives that sees operators accepting more responsibility for player behaviour.
‘A few years ago, everybody who worked in the industry would have considered that it was up to the customer as an adult to make choices,” Proctor said. “That was the mantra. The shift has been to an almost paternalistic model where there is a moral obligation to think about affordability.
“This is not just about problem gambling. It goes further than that, because people can develop problems over time. We don’t want people to spend beyond their means.”
Proctor said that technology can play a significant role in combatting problem gambling, explaining that operators have access to a wealth of player data that can help analyse and understand spending patterns as a starting point.
Using this information intelligently and with care, punters could for example be provided with a daily, weekly or monthly profit-and-loss account.
Yorkshire-based Sky Betting and Gaming’s headcount has grown from 400 five years ago to 1,500, with an average age of 32 years, Proctor revealed. The company takes on an average of 40 new graduates every year and will continue to expand, Proctor said, noting that there was still room for expansion in the UK market.
