New social pool betting game from Betsson subsidiary

Betsson’s subsidiary Betsafe has launched a new social native pool betting game for iOS and Android. In Emperor powered by Betsafe, players score points by predicting events in a live football match and compete against each other to win cash prizes that are pre-allocated from a prize pool.

“There is an increased demand for games that engage players during the games and therefore we are launching the football version of the Emperor for the Euro 2016 football championship. I am confident that it will enhance the experience for our customers,” said Jesper Svensson, chief commercial officer, Betsson Malta in a press statement.

Ulrik Bengtsson CEO of Betsson AB, said: “This initiative is in line with Betsson strategy to be at the forefront in providing innovative mobile customer experiences. Our subsidiaries have now developed 24 unique mobile apps.”

The first version of the Emperor App will provide all the matches in the Euro 2016 Football Championship in France, but will be scaled up with more leagues and features in Q3-2016.

The app is available to players in UK, Sweden, Norway and Finland from today June 17th.